Car Buying Help: Save an Average of $1900

JDC Insite: Save an average of $1,900 to several thousands of dollars off the price of that new car you've been eyeing. How good of a negotiator are you? Could you use a little help?

One of the toughest deals to make is the purchase of a vehicle. Too many times one is swayed by the dealer with the so-called best possible price ... the bottom line. But is it the best? What you don't know and what you don't do could cost you thousands... Yes, thousands.

The world of car buying is latent with inflated pricing and designed to daze and confuse the consumer. Take the fear out of your purchase...walk into the dealership, and walk out with a great deal!

Arm your self before you step onto the showroom floor. You may be aware, that both the MSRP (Manufacturer's Suggested Retail Price), and the dealer invoice are artificial numbers designed to serve as a buffer for the negotiating process. But, have you discovered the following?

* ... Don't negotiate down from the MSRP to the dealer invoice to close your deal. -- The sales representative is banking you will do exactly that. -- Instead, you need to find out the real price the dealer paid for the car. Knowing the actual dealer pricing will give you a true picture of how much room there is for negotiations.

* ... Dealers have listed paper "holdbacks," which is nothing more than a supplement to the dealer's cash flow by the manufacturer that artificially inflates the dealership's paper costs - which is then paid back. Understand how to use this and you have a few more dollars in your pocket.

* ... Those extras in detailing or undercoating ... before you buy those add-ons from the dealership, do some legwork with companies in your area before hand, to find out what their pricing would be to provide similar services like those that will be pitched by the dealer.

With the right information and negotiating process, you can enjoy the experience of the purchase. Remember, the sales person is always tuned into the emotional aspect of the sale. The individual who gets so excited that the idea of negotiating seriously, is lost, will never get the best deal.

Even if you get excited but are prepared to wheel and deal, the sales person will realize you have done your homework and will approach the deal from a different perspective, because he or she knows you will buy, and they want that sale.

* ... If you have a trade-in, don't mention it. You can add the trade-in after you have an agreed upon bottom line price for your new vehicle. If you have a trade-in make sure it is cleaned up and shinny. The extra work may add a few hundred dollars more to the deal.

One of the hardest things to do is WALK AWAY FROM THE DEAL. There are times when this will work. The sales person knows you want the vehicle, and he or she wants the sale ... so, if you have flexibility use this technique, if not work with everything else listed above. Important - before you decide to "walk," ask how long the bottom line price given is good for. ... The use of this technique to get the representative to meet your negotiated price may not be advantageous if you've done the rest.

If your were in the market for a Jeep Liberty and could save $5,757 in your negotiations, what would it be worth to you?

It's all within your power "to get help step by step through the negotiating game with professional new-car buying advice just a phone call away. -- And when it comes to options and safety equipment, you'll know what's really worth your money, versus 'dealer extras' that do nothing except cost you extra money. You can even get that trade-in information." Or, You can always get the blue book trade-in value from your banker or insurance agent or on-line. (*)

From one of the trusted product analysis companies ... call: The Consumer Reports New Car Service at 1-800-693-8714. It will be the best $14.00 you ever spent. ... Have your ace-in-the-hole. Play your hand with Consumer's help and win big time. A marvelous opportunity to level the playing field.


Jane Doe Chronicles - CeCe Day Hill (cgh) (C) 2005-2007 - All Rights Reserved
The Jane Doe Chronicles-CeCe Day HIll (cgh) (c) 2005-2007 - All Rights Reserved

References (*)
... Consumer Reports May 2007, The Consumer Reports New Car Service at: 800.693.8714 (back page)